Designing Scalable Content Hubs for B2B Lead Generation
Designing Scalable Content Hubs for B2B Lead Generation
Designing Scalable Content Hubs for B2B Lead Generation
Amplifye.AI: Content hub
Amplifye.AI: Content hub
The campaign list gives managers a single view of all campaigns, their status, and readiness for launch
AmplifyeAI is a B2B content experience platform that helps teams deliver gated content, engage users, and capture leads through campaign-based content hubs.
AmplifyeAI is a B2B content experience platform that helps teams deliver gated content, engage users, and capture leads through campaign-based content hubs.
My Role & Scope
My Role & Scope
My Role: UI Designer
What I designed
Insyte: Interactive content templates for branded, lead-driven campaigns
Insyte Premium: Highly customized, immersive content experiences
Webinar On Demand: Interactive webinar viewing with AI Q&A and engagement signals
Product Verticals
Constraints:
Tight campaign deadlines
Client-defined colors, fonts, and assets
Asset-led design (no custom illustration or branding work)
My Role: UI Designer
What I designed
Insyte: Interactive content templates for branded, lead-driven campaigns
Insyte Premium: Highly customized, immersive content experiences
Webinar On Demand: Interactive webinar viewing with AI Q&A and engagement signals
Product Verticals
Constraints:
Tight campaign deadlines
Client-defined colors, fonts, and assets
Asset-led design (no custom illustration or branding work)
Design Focus
Design Focus
The challenge was execution at scale, not invention.
My design work prioritized:
Content as hero: The interface stays out of the way
Frictionless lead capture: Engagement before forms
Pattern reuse: Fast launches across campaigns
The challenge was execution at scale, not invention.
My design work prioritized:
Content as hero: The interface stays out of the way
Frictionless lead capture: Engagement before forms
Pattern reuse: Fast launches across campaigns
Design Process
Design Process
A delivery-first process shaped by campaign timelines:
Started from campaign goals and content type
Built using client brand systems and assets
Reused and adapted existing UI patterns for speed
Focused on clarity, hierarchy, and consistency
Short iteration loops with PMs and engineers until ship
A delivery-first process shaped by campaign timelines:
Started from campaign goals and content type
Built using client brand systems and assets
Reused and adapted existing UI patterns for speed
Focused on clarity, hierarchy, and consistency
Short iteration loops with PMs and engineers until ship
Outcome
Outcome
A consistent UI system shipped across multiple clients and asset types
Lead capture enabled without disrupting content flow
A consistent UI system shipped across multiple clients and asset types
Lead capture enabled without disrupting content flow
Reflection
Reflection
What I gained: Stronger execution skills under real-world constraints
Key lesson: Structure > novelty when timelines rule
Next time: Deeper interaction states and micro-moments
What I gained: Stronger execution skills under real-world constraints
Key lesson: Structure > novelty when timelines rule
Next time: Deeper interaction states and micro-moments